Elizabeth Wallace
Strategic Communication
Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Print Articles
Use a ghostwritten or bylined articles to highlight new business ventures or advertise stand-out aspects of your company.
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Internal Communications
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Marina Coast Water District
Celebrates 60 Years
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Health Matters, Monterey County Herald
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Coastal Grower
Crisis Communications
Crisis Communications are typically conducted under non-disclosure agreements for confidential clients. Corporate shifts, staff changes, product recalls, and high-stakes events call for strengthening internal and external facing communications.
Work can include:
> Written internal and external “game plans”
> Talking points and key messages
> Media training for spokespersons
> Media statements and press releases
> Internals communications to staff, donors, and other stakeholders
> External communications to customers, media, and community
> Bylined articles
Talking Points/Speeches
Hit the right tone and hand pick the quotes journalists print! Go into a meeting or event with just the right talking points or a speech crafted to convey your key messages.
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Sample Talking Points
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Sample Key Messages
PR Materials
Make a splash—and control the splash—with effective media releases and kits sent to targeted local, regional, and national press.
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Sample Media Kit (text)
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Press Release - Sample A
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Press Release - Sample B
Web Content
Reach your target with simple text and images that speak directly to your audience. A content expert knows that less is best.
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Naval Postgraduate School
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Versant Advisors Inc.
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Carmel Hills Care Center
Workshops & Presentations
Keep an audience’s attention with compelling graphics and easy-to-digest slides designed for retention. Whether making a sales pitch or teaching a class, the basics of memorable and communication are universal.
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GWC Academic Papers
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GWC Strategic Reading
